Press Release

Target Adds Salty Girl Seafood’s Line of Healthy Seafood Options For Kids

Better-for-you and ocean-friendly seafood brand, Salty Girl Seafood, announces today the launch of their kid-friendly Salmon Bites line into 250 SuperTarget stores nationwide.

Available at Target in two flavors, Lemon & Sea Salt and Black Beans & Corn, Salty Girl Salmon Bites are full of flavor and made with premium, wild caught Alaskan sockeye salmon. Packed with omega 3s, protein, and hidden veggies - all in one easy bite that the whole family will love! All of the good stuff without the gluten, dairy, or added sugar, this is the perfect go-to for moms in search of healthy, easy to prepare protein for their families.

“In the age of cleaner ingredients, food transparency, and parents seeking healthy protein options for their kids, we thought to ourselves, ‘are breaded fish sticks the best we can do for our kids?’” said co-founder Norah Eddy. “As a new mom, not only do I care about the quality of food that goes in my daughter’s belly, but it also has to be easy to get on the dinner table. We made sure these Salmon Bites took the pain out of preparing a nutritious, delicious, whole food meal for the entire family.” 

Salty Girl Seafood Salmon Bites Lemon Sea Salt.jpg
Salty Girl Seafood Salmon Bites Black Bean .jpg

Straight from the freezer and into the oven or skillet, Salty Girl Seafood Salmon Bites are ready in 15 minutes and were developed for kids and parents to enjoy.

These Salmon Bites are good for the ocean, too. All Salty Girl products are sustainably sourced, and each package of Salty Girl Seafood shows where your fish came from. Parents can feel confident knowing what their families are eating and encourages a conversation about where food comes from at an early age.

Salty Girl Seafood first came to Target’s attention in 2017 when the brand was one of ten brands selected to participate in Tarket Takeoff, a consumer product startup accelerator developed by Target Corporation. “We are grateful for our Target Takeoff experience and are excited to expand our mission and grow our line into stores nationwide,” said Eddy. The Salmon Bites line can be found in the frozen seafood section of all SuperTarget stores nationwide. 

About Salty Girl Seafood

Salty Girl Seafood, Inc makes delicious and convenient sustainable seafood products for today's health-conscious families.  Founded by ocean-loving women and fisheries scientists, we are launching a generation of kids who will not only eat more seafood, but feel empowered to make good decisions about where that seafood comes from. Salty Girl Seafood is sold in stores throughout the United States. For more information on Salty Girl Seafood products, please visit the Salty Girl Seafood website or follow on Facebook and Instagram.

Salty Girl Seafood Introduces Salmon Bites for Kids at 2017 Expo West Show; Nominated for two NEXTY Awards

 Salty Girl Seafood Salmon Bites for Kids

Salty Girl Seafood Salmon Bites for Kids

Santa Barbara, California, February 24, 2017 – Salty Girl Seafood, makers of sustainable, traceable, ready-to-cook seafood, are introducing their first item developed specifically with kids in mind – Salmon Bites for Kids – at Natural Products Expo West this March, Booth H933. Packed with omega 3’s and hidden veggies, these bite-sized finger foods are the first wild-caught salmon, breading-free product for kids of all ages. The product has been chosen as a finalist in two categories for a prestigious NEXTY Award, an internationally recognized award given to companies with the most innovative natural products.

Made with wild-caught Alaskan salmon, broccoli, and sweet potato, Salty Girl Seafood’s Salmon Bites for Kids are naturally gluten and dairy free, non-GMO, with no added sugars, and no added artificial colors or flavors. They provide a healthy source of protein (12g per serving) and omega-3s.

“This is an exciting addition to our product line,” said co-founder Norah Eddy. “After hearing parents express frustration over a lack of healthy, easy seafood options that taste great for their family, we rose to the challenge. These Salmon Bites are also sourced with the same sustainability and traceability standards our company has become known for, and providing that traceability information right on the box is a great way to educate our youngest consumers about where their seafood comes from.”

From more than 720 nominations, Salty Girl Seafood Salmon Bites for Kids, was chosen as one of the three finalists in the “Best New Natural Kids Product” category and one of four finalists in the “Best New Mission-Based Product” category for the NEXTY Awards. All finalist products will be showcased at Natural Products Expo West at the Anaheim Convention Center March 8-12, North America’s leading natural, organic and healthy products trade show.

About Salty Girl Seafood

Salty Girl Seafood, Inc. is a sustainable seafood company founded in 2014 that develops sustainable, traceable, simple to prepare seafood products that incentivize sustainable fishing practices and promote stewardship of oceans. For more information on Salty Girl Seafood and where to find products in stores nationwide, please visit the Salty Girl Seafood website or join their community on Facebook and Instagram.

Contact: Gina Auriemma, Marketing
gina@saltygirlseafood.com

Specialty Food Association Announces 2017 Leadership Awards: Salty Girl Seafood Honored for Vision

 Salty Girl Seafood co-founders Laura Johnson (left) and Norah Eddy (right). Photo by Lerina Winter (Winter Creative Co).

Salty Girl Seafood co-founders Laura Johnson (left) and Norah Eddy (right). Photo by Lerina Winter (Winter Creative Co).

Santa Barbara, CA, December 23, 2016 – Laura Johnson and Norah Eddy from Salty Girl Seafood have been honored for Vision by the Specialty Food Association’s 2017 Leadership Awards.

The awards, which are given in three categories, Business Leadership, Citizenship, and Vision, recognize industry frontrunners who have gone above and beyond in advancing food standards in society—and society itself—by creating social, economic and environmental impact through innovation and vision.

Nominations were made by members of the Specialty Food Association (SFA) and others in the specialty food industry. A panel of judges composed of industry experts and influencers selected the six winners from more than 50 nominees across the three categories.

“We are so honored to be recognized by the SFA among other entrepreneurs who have made such incredible positive impacts in their respective industries,” says Norah Eddy, co-founder of Salty Girl Seafood. “To be acknowledged in the Vision category in particular, as a mission-based company, makes it that much more rewarding to know that we are not only developing a brand that feeds people great food, but we’re building something that enables people to vote with their dollar and make a positive impact through their everyday decisions.”  

"These six individuals are leading examples of specialty food entrepreneurs who are truly making a difference," said Phil Kafarakis, president of the Specialty Food Association. "In our growing industry, leaders like these are paving the way for other companies to succeed and become recognized names. It's our honor to acknowledge their achievements through the Leadership Awards."

The awards will be presented during the Winter Fancy Food Show in San Francisco at a special ceremony on January 22, 2017. The keynote speaker will be Marcus Benedetti, chairman, president, and CEO of family owned and operated Clover Stornetta Farms.

More about Specialty Food Association’s Leadership Awards can be found here.

About Salty Girl Seafood
Salty Girl Seafood, Inc. is a sustainable seafood company founded in 2014 that develops sustainable, traceable, simple to prepare seafood products that incentivize sustainable fishing practices and promote stewardship of oceans. For more information on Salty Girl Seafood and where to find products in stores nationwide, please visit the Salty Girl Seafood website or join their community on Facebook and Instagram.

SALTY GIRL SEAFOOD MEDIA CONTACT:
Gina Auriemma, Marketing, gina@saltygirlseafood.com

About the Specialty Food Association
The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs. Established in 1952 in New York, the not-for-profit trade association provides its 3,500 members in the U.S. and abroad with resources, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows, and presents the sofi™ Awards honoring excellence in specialty food. Learn more at specialtyfood.com.

SPECIALTY FOOD ASSOCIATION MEDIA CONTACT:
SFA PR Team
646-878-0130
press@specialtyfood.com