Salty Girl Seafood donated 1% of annual revenues to the non-profit Wild Salmon Center to help protect strongholds of wild salmon through their 1% For the Planet partnership.
Santa Barbara, California, August 11, 2016 – Salty Girl Seafood, a Santa Barbara-based seafood company, which supplies sustainable, traceable, ready-to-cook seafood to grocery stores – including Whole Foods Northern California region, Bristol Farms, and Lassens – teamed up with the non-profit organization Wild Salmon Center to be the recipient of their 1% for the Planet donation this year.
In 2015, Salty Girl established their financial commitment to environmental responsibility by joining thousands of businesses committed to donating 1% of annual sales to organizations creating positive environmental change. Through the 1% for the Planet network, businesses like Salty Girl Seafood connect with non-profit organizations making change; shoppers know that their dollars are truly making a difference when they choose products with the 1% for the Planet logo. Together, members of 1% for the Planet have contributed more than 100 million dollars to fund sustainability initiatives that protect the natural world.
“At the end of the day, the goal of Salty Girl Seafood is to ensure there are plenty of fish for generations to come. We chose to support the Wild Salmon Center because they’re truly out there taking action to drive positive change as the only group working to protect a network of wild salmon strongholds across the entire North Pacific,” said co-founder Laura Johnson. “They’re also working on an issue near and dear to our hearts: fighting for the protection of Bristol Bay from the development of Pebble Mine.”
The Wild Salmon Center, based in Portland, Oregon, is an international conservation organization working to protect wild salmon ecosystems across the North Pacific. Founded in 1992, the Wild Salmon Center and partners have successfully conserved eight million acres and ten thousand river miles of critical salmon habitat. “To permanently protect important salmon fisheries like Bristol Bay, we need the help of forward-thinking companies who understand that conservation is good for business,” said Kim Kosa, Development Manager at the Wild Salmon Center. “We're thrilled to team up with Salty Girl and work towards this shared vision of healthy and abundant wild salmon runs that can continue to benefit our children and grandchildren.”
The Salty Girl Seafood retail brand was created to simplify purchasing and preparing sustainable, traceable seafood. In 2015, the company won the Strongest Market Opportunity prize at the Fish 2.0 International Seafood Competition and in February 2016 their (wild Alaska) Coho Salmon with Lemon Pepper & Garlic was named as a finalist for a prestigious NEXTY Award. Find the full list of stores where Salty Girl Seafood is offered at www.saltygirlseafood.com/where-to-buy.
About Salty Girl Seafood
Salty Girl Seafood, Inc. is a sustainable seafood company founded in 2014 that develops sustainable, traceable, simple to prepare seafood products that incentivize sustainable fishing practices and promote stewardship of oceans. Salty Girl Seafood is sold in stores throughout California and on the East Coast. For more information on Salty Girl Seafood products and stores, please visit the Salty Girl Seafood website or follow on Facebook and Instagram.
Contact: Gina Auriemma, Marketing