Norah Eddy,
Co-founder, Sales

Norah has worked in and on the water for most of her life, having spent countless days at sea and working in fisheries all over the world. Norah is an avid surfer and all-around water woman. Her passion for fisheries stems from an upbringing in a small New England fishing town and led her to completing her master’s thesis working to improve the Galapagos lobster fishery at UCSB’s Bren School of Environmental Science & Management in 2014.



Craig Cummings has founded or co-founded several technology-driven start-up companies, including one that executed a multi-billion dollar IPO and one that was acquired for ~$650 million. Craig serves on the advisory board of the Technology Management Program and the Eco-Entrepreneurship Advisory Council and is the Entrepreneur-in-Residence at UCSB. He holds engineering degrees from UCSB and the Massachusetts Institute of Technology.

Laura Johnson,

Originally from Chicago, Laura grew up fishing and running boats around the Northwoods. She's spent time on the ocean working as a guide in Alaska, as a dive technician on Maui, and as a biologist aboard commercial crabbing vessels in Dutch Harbor, AK. She graduated from UCSB’s Bren School of Environmental Science & Management in 2014 having completed a master’s thesis working to improve the Galapagos lobster fishery.


Vanessa Ting


Vanessa Ting is a 16+ year veteran of the consumer goods and retail industry.  Her career has spanned retail buying, consumer marketing, new product development and brand strategy for companies such as Target Corporation and Johnson & Johnson Consumer.  At Target, she was a senior-level retail buyer managing $500+ million portfolios with category experience in Personal Care, Seasonal, Toys, and more. Since leaving Target, Vanessa has founded or co-founded three CPG-driven startup companies, including one food company that launched in ShopRite, UNFI and Walmart within its first 6 months in market. Vanessa holds a BA from University of Southern California and an MBA from Georgetown University.


Gina comes from the cold waters of the Pacific Northwest and has a background in outreach, visual media, and environmental economics. She graduated from UCSB's Bren School of Environmental Science & Management in 2014,  studying global fisheries management systems that incentivize sustainability. Gina's passion for the ocean drives her dedication to ensuring healthy, sustainable fisheries for generations to come.